On the 13th of October the Nieuwe Binnenweg in Rotterdam, one of the longest shoppingstreets in the Netherlands, reopened. After a period of refurbishment of public space, renovation of facades and attracting new entrepreneurs an impoverished street becomes an attractive city street again. What has been done to succesfully revitalize a run down street in the city?
Renovating shops and attracting entrepreneurs As part of the revitalization of the Nieuwe Binnenweg in Delfshaven entrepreneurs who want to invest in the quality, appearance, safetymeasures or location of their store on the Nieuwe Binnenweg have the opportunity to apply for a subsidy. Entrepreneurs can apply for a subsidy for 55% of their renovationcosts up to a maximum of € 15.000, – (excluding VAT) per application. As entrepreneurs want to move along the Nieuwe Binnenweg for being part of one of the ‘branded themes’ like fashion, food or adventure they can apply for up to 55% of their relocationcosts to a maximum of € 7.000, – (excluding VAT).
An active campaign, branding the street and a phonenumber An active campaign and the branding which positions the run down street in the niche of creatives which live in the neighbourhoods around the street gained recognition which encouraged entrepreneurs to add to the concept. The type of shops which opened since the project started in 2008 are for example: a vintage tableware shop, an organic supermarket, an halal butcher, a furniture shop, an energy saving shop and LED advice, an eco design shop, south american fashion shop, an ice cream shop, a hip coffee shop and many more. Besides the campaign there is a phonenumber to call for if you are interested. That helps excited entrepreneurs to avoid bureaucracy.
Refurbishment of public space The refurbishment of public space add to the comprehensive concept which has been the objective. It consists out of the replacement of paving, pavement, street furniture and lighting. The paving was for example tarmac, but has been changed into clay brickwork. Also the tram tracks are updated, a little further apart, placed in such a way that the new trams of Rotterdam easily can pass eachother. The tramstops are raised and slightly expanded. The amount of electricitypoles for the tram has been reduced from 70 to 38 pieces